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Chapter 6. Arranging Elements > Case Study: Adobe Controlling Elements with a G... - Pg. 102

Case Study: Adobe Controlling Elements with a Grid Call it the price of success for Adobe Systems. Being the number one developer of software applications for graphic designers means that every piece of collateral, every package design, every advertisement will be scrutinized by the experts, who are also the customers. The same goes for presentations, only this time it is personal: imagine not connecting with an audience because they're dis- tracted by the slide layouts. At best, the audience will be mildly critical; at worst, the presenter stands to lose some credibility. The solution? Combine the best in presentation design with the fundamentals of graphic design. The results showcase Adobe's commitment to the industry they transformed.