Finding Beauty in the Design Around You Designers create meaning by carefully arranging elements. It's never a haphazard splatter of text and graphics; there is intent and that intent creates meaning. Whether that meaning informs or creates a feeling or structure, it all serves a purpose. Take a moment and study your environment. Look at graphic design, architecture, and product design. Ask yourself why the designers made the decisions they did. Why did they use the typeface, colors, or particular placement of the elements? Then determine the contrast, flow, hierarchy, unity, proximity, and space. These elements exist even in nature. Look for them. Processing the beauty around you is important. When you watch a film, look through a magazine, hike across a spring meadow, attend a ballet, or visit a museum, study the beauty and grow in appreciation for things that are beautiful.