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Chapter 8. Using Visual Elements: Images > Case Study: Dr. Mike Magee Home Is W... - Pg. 174

Case Study: Dr. Mike Magee Home Is Where Our Health Is More and more, healthcare is emerging as a central concern. And Dr. Mike Magee, author of Home-Centered Health Care, believes that preventative measures and detailed future-planning are critical to a sustainable system. But here's where his philosophy departs from other models. Rather than focus on patients and their illnesses--or lack thereof--Dr. Magee emphasizes the home as a specific geographic location where nutrition, exercise, education, and safety all contribute to a healthy present and future. The challenge therefore, lies in visually distinguishing the presen- tation as far from a cold, sterile hospital environment as possible, instead bringing the audience into the warm, comforting environment of a home.