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Chapter 9. Creating Movement > Brainstorming Meaningful Metaphors - Pg. 196

Brainstorming Meaningful Metaphors Collaborating with others almost always yields a stron- ger result. After brainstorming at the whiteboard with an executive, we developed a fresh concept to demon- strate Citrix's SmartAccess product. A combination lock serves as a metaphor: the dial spins to create the illusion of granting access.