Small Businesses on the Web

A Web site gives your business visibility, presence, and—if you do it well—credibility. Your site lets your customers know who you are, what you offer, and what you stand for. All this communication is very valuable—customers need to know where to find you and how to reach you if they are interested in your services and products.

The development of the Web has been a real boon to cottage industries. Twenty years ago, it was possible to run a business from your kitchen table. But chances are that you spent a boatload of money on overnight mail services and long-distance phone calls, not to mention the ultra-expensive, four-color, professionally printed marketing materials you had designed and printed to give your business a professional look.