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When you face the limited capacity of the working memory of your audience to process new information, a core challenge is not creating the visuals and narration, but rather determining the underlying structure that will shape those elements in the first place. A structure focuses your ideas and helps you figure out what you want to say and how you want to say it. That’s where an incredibly powerful structural tool you will use comes into play—the BBP Story Template.
With the lessons of the dual-channels theory from Chapter 2 in mind, filmmaking is an appropriate model for designing multimedia presentations because it plans and manages both visual and verbal information simultaneously. Filmmakers know that the best way to start planning a film is with the written word, in the form of a script. A script is much shorter and less detailed than a novel because it assumes that the visuals and dialog will play a major role in telling the story. The best scripts distill stories to their bare essence and strip away anything that does not contribute to a story’s singular focus.