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Overview

In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, create more efficient workflows, optimize sales and marketing campaigns, and integrate with your other systems to do even more. One step at a time, you’ll master new features ranging from the new Ribbon interface to SharePoint integration. Each lesson builds on what you’ve already learned, helping you get the job done fast--and get it done right!

Step-by-step instructions walk you through common tasks.

Quizzes and exercises at the end of each chapter test your knowledge.

By the Way notes present information related to the discussion.

Did You Know? tips offer advice or show you easier ways to perform tasks.

Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

Learn how to...

  • Get a deep jump start on Dynamics CRM

  • Grasp what is new in Dynamics CRM 2011

  • Bring together all the elements of a successful CRM project

  • Understand Microsoft’s roadmap for Dynamics CRM and prepare for the future

  • Establish a strong foundation by making the right infrastructure and security choices

  • Use Dynamics CRM to manage sales, leads, customer accounts, and marketing

  • Efficiently manage your individual contacts and activities

  • Take full advantage of email, Word mail merge, Excel and Outlook integration

  • Integrate and automate the way you manage contracts, cases, tickets, schedules, and time

  • Gain actionable business insights with Dynamics CRM Dashboards and Charts

  • Add solutions from the MarketPlace that make Dynamics CRM even more valuable

  • Extend Dynamics CRM with programming customizations and unique features

Subscriber Reviews

Average Rating: 3 out of 5 rating Based on 1 Rating

"Good content but poor proof-reading" - by hotspur1960 on 08-OCT-2012
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
I am rarely sufficiently frustrated to spend time passing on negative feedback,  but this book must have about a 50% failure rate of references in the text to screen images which don't match with each other. So if you try and follow the examples as a form of practice, you waste a lot of time trying to work out how the text and the result manage to relate to each other.
Just one example of many to illustrate - figure 16.4.

If you just skim the text you might not really notice.

Topic coverage of typical product usage is good though, imo.

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Table of Contents