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Hour 9. Marketing Campaigns > Tracking the Steps, Activities, and Tasks

Tracking the Steps, Activities, and Tasks

After a marketing campaign is under way, you can track the status of each step in the campaign and view the progress of the activities in Microsoft Dynamics CRM. To view the status of the campaign activities, go into the specific campaign and select Campaign Activities in the navigation area, as shown in Figure 9.22. You will see a list of the activities and the status for each of them.

Figure 9.22. A campaign’s Campaign Activities view.

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In addition, Microsoft Dynamics CRM provides three reports to track the progress and effectiveness of your campaigns. Based on the information provided in these reports, your company can decide which campaigns should continue to run, which should stop, and which should be modified.


  

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