Introduction

Microsoft Dynamics CRM is a customer relationship management application, a sales force automation application, a customer service application, a marketing tool, a platform and framework for software development, and an application that can be configured to meet a variety of relationship management needs. You might have seen the term xRM within the Microsoft Dynamics CRM world; this term represents all that is mentioned above that is not necessarily considered CRM. Needless to say, Microsoft Dynamics CRM is a product that has great depth and great versatility.

If you have picked up this book, you most likely have been thinking about learning more about Microsoft Dynamics CRM.