Chapter Seven. By the Numbers: Analyzing Your Business with Excel

Drive your business or it will drive you.

—Benjamin Franklin

Keeping track of the money that flows into and out of your business is important work. But those aren’t the only numbers you need to pay attention to. You need to analyze numbers to set sales goals and to determine how much you need to charge. You need to examine trends in your business so that you can plan ahead and take advantage of the opportunities to come.