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The overall strategy of Diggit has been to adopt the cloud as a way to deliver more flexibility and cost savings to the business by offloading its testing and development platform to the public cloud and adopting a utility consumption model, pay as you use. The overall strategy of ABCNet has been to get to market quickly with a cloud solution that allows it to capture the business of early adopters such as Diggit and to continue to refine and enhance its cloud offerings over time.
Both organizations have recognized the value that the cloud brings as a business optimization and revenue generation vehicle. The changes on the Diggit side will be more significant as they are transforming IT into a service-orientated department, and while some IT organizations are well versed in an IT Service Management (ITSM) approach, Diggit is not one of those. On the other hand, ABCNet already understands how to create and monetize technical services, so the cloud for that company is very much more about extending its automation and orchestration know-how from the traditional telecommunications space into the IT data center.