Chapter 1. Using Internet Technologies to Make Cold, Hard Cash

Taking the fast track to profit by exploiting some of the world's best Internet technologies can yield remarkable results in record time. However, many companies, including yours perhaps, balk at taking this route because of their innate fear of applying new technologies to old and familiar processes.

Resistance to change is nothing new. I suspect that it's been around since the beginning of time. I know it goes back at least as far as the days of my great-grandpa.