1.2. Dell Revolutionizes the Process of Big-Ticket

1.2.1. Consumer Purchases

A few years back, you'd be hard-pressed to find someone who honestly believed that consumers would purchase something as expensive as a personal computer through the Internet. However, Dell was ahead of its time, and, as a result, the company has grown into an international technology powerhouse.

It's really a simple concept. Dell made it easy for people to order their personal computers remotely: no driving, no parking lots, no waiting in line, and no lugging the hardware out of the store and into your car.