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Chapter 1: The Need for a New Intelligen... > What Have We Learned About Play, and...

What Have We Learned About Play, and How Can Play Help You?

CEOs across a range of industries have begun to recognize that creativity is a key driver in the future growth of their companies. It is no longer seen as important only to businesses in the arts and entertainment. In addition, scientific research is giving us more and more insight into the role of play in our personal growth, creativity, and ability to perform better at our jobs. We have seen how play is essential to the survival of organizations in a complex and fast-changing market place. It enables us to elude the rational mind and opens us up to the part of the brain responsible for our survival: instinct. As much as we may be culturally prejudiced against instinct, because we associate it with animals and lower species, thanks to con....


  

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