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Competition and the Tangle of Social Needs > The Magic of Principles

The Magic of Principles

Rules are often incomprehensible to those who lack principles. Yet in the act of encountering our youth, setbacks in life, and stress at work and at home, we refine a set of existential principles we all share. That is my fundamental discovery in writing this book and traveling this world. In addition, the three global principles explored here are those upon which I founded my firm 30 years ago, so I can fully claim now that they are time-tested.

What are those principles? Let’s start with the three basic fuels that organizations run on: money, people, and rules. We all have deep-seated emotions and fundamental prejudices in our attitudes regarding money, people, and rules.

This book offers a fresh approach to competition, and in the process, offers you some liberating new ways to better align these basic fuels in your life, your family, and your firm.


  

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