CHAPTER 10 Using the RPF Model to Translate Punditry The varied voices of columnists, writers and sources in financial media are often confusing. This chapter summarizes a selection of recent articles from the financial press and analyzes them through the lens of the Risk Premium Factor (RPF) Model. he Babel Fish was a fictional animal from Douglas Adams's Hitchhikers Guide to the Galaxy that performed translation between alien species. When you consider some of the statements you hear and read related to stock T