180 G Glassman, James, 14 Google pre-earnings announcement, RIGR analysis of, 71­75 Gordon Growth Model, 7 Graham, Benjamin, 125­127 Growth rate, importance of, 9­10 H Hassett, Kevin, 14 Housing bubble, 49­52 I "In Striking Shift, Small Investors Flee Stock Market" (New York Times), 127­128 Inflation, impact on value, 38­39, 43, 147 Interest rates, 43, 58­59, 132 impact on cost of capital and valuation, 58­59 importance of, 43 Intrinsic value, 9 Investment and business strategy, using the RPF Model for, 131­148 corporate capital structure, opportunistic adjustments to, 141­142 INDEX L Lintner, John, 11 Long-term growth rate, estimating, 93­95 Loss aversion, xviii, xxi, 34­35 and corporate decision making, 34­35 M "Making a Case for Salesforce.com Valuation" (Hassett), 139­140, 169­172 "Market Risk Premium Used in 2010 by Analysts and Companies" (2010 survey), 12­13 Markowitz, Harry, 11 Meltdown and recovery (2009), how the RPF Model explains, 49­52, 60 Merger-and-acquisition valuation concepts, 147 Microsoft, 69­70 Miller, Merton, 7, 11 MobAppCo, 81­84, 99­108 case study, 99­108 cost of capital for, 100 enterprise value and stock price, calculating, 107