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3. Creativity > 22. Scamper for Ideas

Scamper for Ideas

SCAMPER is a mnemonic acronym for a set of basic operations that you can apply to old ideas to extend them in new directions.

The SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) technique is a highly portable creativity toolbox. It was developed by Bob Eberle as a unified set of brainstorming tools with a simple mnemonic and was first published by Michael Michalko in his book Thinkertoys.1

You can’t get data off a computer with a blank hard drive, and you can’t get creative ideas out of your brain without having put something into it first. SCAMPER is a structured way of seeding your brain’s random-number generator [Hack #19] to produce creative output when you feel uninspired.


  

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