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    Copyright
    Dedication
    Acknowledgments
    Contents
    Introduction
    1. Assess Your E-Mail Savvy
    2. Be Concise and to the Point
    3. Prioritize Your Paragraphs
    4. Discover the Secret of Sensory Language
    5. Mirror Key Words
    6. Be Formal With Neutral Language
    Exercise
    7. Make Your E-Mails Action-Packed
    8. Make Effective Requests
    9. Use the E.M.A.I.L. Acronym
    10. Say No With Style
    11. Engage the Expressive Style
    12. Step Into the Straight-Shooter Style
    13. Ease Into the Nice and Easy Style
    14. Be Part of the Problem-Solving Style
    15. Start With a Salutation
    16. Craft a Compelling Subject Line
    17. Sign Off With Substance
    18. Go Easy on the CC
    19. BCC With Caution
    20. Consider Attachment Options
    21. Open Attachments With Care
    22. Shorten Your Sentences
    23. Vary Your Sentence Length
    24. Choose Your Sentence Style With Care
    25. Put the Apostrophe in Its Place
    26. Consider the Common Comma
    27. Save Time With Contractions
    28. Capitalize on Cue
    29. Use the Trusty Transition
    30. Master the Most Misspelled Words
    31. Sharpen Your Spelling
    32. Don't Get Hung Up on Homophones
    33. Avoid the 10 Top E-Mail Mistakes
    34. Get a Grip on the Jargon
    35. Don't Fan the Flames
    36. Nix the Negative Filters
    37. Beware Obscure Emoticons
    38. Sort Through Spam
    39. Avoid Phishing Like the Plague
    40. Beef Up Your E-Mail Security
    41. Set Up a Responsible Rant
    42. Keep Cultural Differences in Mind
    43. Create an E-Mail Policy
    44. Write an E-Mail Policy
    45. Brainstorm Possible Problem Causes
    46. Evaluate Possible Problem Causes
    47. Brainstorm Possible Problem Solutions
    48. Evaluate and Agree on the Problem Solution
    49. Find an E-Mail Marketing Service
    50. Plan an E-Mail Marketing Newsletter
    51. Send Out an E-Mail Marketing Newsletter
    52. Get Good at Instant Messaging
    53. Study Your IM Shorthand
    54. E-Mail on a PDA
    55. Use POP and IMAP
    56. Know When to Stop
    57. Don't Use E-Mail
    58. Manage Your Files
    59. Set Up Your Filing System
    60. Zero Out Your Inbox
    Conclusion
    Index
    About the Authors
    About Sterling Consulting Group
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    6. Be Formal With Neutral Language - Pg. 31

    5­6 From: Art Maker Subject: Insurance policy question Date: Feb 9 To: Bob Roberts, Agent Dear Bob: I need to revise my homeowner's policy that I carry with you. I want to append a new camera and some jewelry. Could you shoot me the required forms so that I can get these articles on the policy ASAP? Thanks. Art Answers: car r y , append, shoot, r equir ed, ar ticles. carr requir equired, articles.