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    Copyright
    Editorial Advisory Board
    Foreword
    REFERENCE
    Preface
    Acknowledgment
    Ch. I. Digital Technologies and the Intensification of Economic and Organisational Mechanisms in Commercial Sport
    INTRODUCTION AND SCOPE OF THE CHAPTER
    THE INTERACTION OF HOUSEHOLD TECHNOLOGIES AND SPORTS CONSUMPTION
    THE THEORY OF SUPERSTARDOM
    THE ECONOMICS OF ATTENTION
    ATTENTION AND TOURNAMENT PLAYERS' PAYMENTS
    CONCLUSION
    REFERENCES
    Section I: Training and Participation Applications
    Ch. II. A General-Purpose Taxonomy of Computer-Augmented Sports Systems
    REFERENCES
    Ch. III. Dynamics and Simulation of General Human and Humanoid Motion in Sports
    REFERENCES
    Ch. IV. Technologies for Monitoring Human Player Activity Within a Competition
    REFERENCES
    Ch. V. Video-Based Motion Capture for Measuring Human Movement
    REFERENCES
    Ch. VI. Technology to Monitor and Enhance the Performance of a Tennis Player
    REFERENCES
    Ch. VII. Quantitative Assessment of Physical Activity Using Inertial Sensors
    REFERENCES
    Ch. VIII. Computer Supported Collaborative Sports: An Emerging Paradigm
    REFERENCES
    Ch. IX. Digital Sport: Merging Gaming with Sports to Enhance Physical Activities Such as Jogging
    REFERENCES
    Ch. X. Double Play: How Video Games Mediate Physical Performance for Elite Athletes
    REFERENCES
    Ch. XI. A League of Our Own: Empowerment of Sport Consumers Through Fantasy Sports Participation
    REFERENCES
    Ch. XII. Computational and Robotic Pool
    REFERENCES
    Section II: Business Applications
    Ch. XIII. A Framework for the Adoption of the Internet in Local Sporting Bodies: A Local Sporting Association Example
    REFERENCES
    Ch. XIV. Online Questionnaires and Interviews as a Successful Tool to Explore Foreign Sports Fandom
    REFERENCES
    Ch. XV. Virtual Digital Olympic Museum
    REFERENCES
    Ch. XVI. The Market Structure and Characteristics of Electronic Games
    REFERENCES
    Ch. XVII. Sport Video Game Sponsorships and In-Game Advertising
    REFERENCES
    Ch. XVIII. In-Game Advertising: Effectiveness and Consumer Attitudes
    REFERENCES
    Ch. XIX. The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames
    REFERENCES
    Ch. XX. Schemas of Disrepute: Digital Damage to the Code
    REFERENCES
    Compilation of References
    About the Contributors
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    Chapter I. Digital Technologies and the Intensification of Economic and Orga...

    Chapter I. Digital Technologies and the Intensification of Economic and Organisational Mechanisms in Commercial Sport

    John J. H. Forster

    Griffith University, Australia


      

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