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Chapter 12. Color Management > The need for color management

The need for color management

An advertising agency art buyer was once invited to address a meeting of photographers. The chair, Mike Laye, suggested we could ask him anything we wanted, except ‘Would you like to see my book?’ And if he had already seen your book, we couldn’t ask him why he hadn’t called it back in again. And if he had called it in again we were not allowed to ask why we didn’t get the job. And finally, if we did get the job we were absolutely forbidden to ask why the color in the printed ad looked nothing like the original photograph!

That in a nutshell is a problem which has bugged many of us throughout our working lives, and it is one which will be familiar to anyone who has ever experienced the difficulty of matching colors on a computer system with the original or a printed output. Figure 12.1 has two versions of the same photograph. One shows how the Photoshop image looks previewed on the monitor and the other is an example of how a printer might interpret and reproduce those same colors if no attempt is made to color manage the image.


  

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