Choosing Fonts

Font choice can be a very tough decision for you if you are a new designer. You can easily become overwhelmed with the sheer quantity of options. To simplify the process, you need to approach this decision with a triage mentality and consider a few guiding questions:

• Readability. Is the font clear to read at the size you are using it? Are all the characters in the line readable? If you look at it quickly and then close your eyes, what do you remember about the text block?

• Style. Does the font convey the right emotion for your design? The text on an action movie poster is very different from that advertising the latest romantic comedy. Type is a like wardrobe; picking the right font is essential to the success of the design.

• Flexibility. Does the font mix well with others? Does it come in various weights (such as bold, italic, and book) that make it easier to convey significance when using that font?