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When an image first gets imported into the Organizer, the Image Well shows only the photos in the batch of photos you've just imported. With the Photo Browser in Folder Location view (Figure 8-2), you'll see an icon in the upper-right corner of the Image Well called Instant Tag. Clicking it assigns the photo's folder name as a tag to all the photos in the group.
To assign a tag to a photo at any time, just drag the tag's icon from the Organize bin onto the photo's thumbnail. To add the same tag to a group of photos, first select the pictures and then drag the tag icon onto any one of the selected photos. It's as easy as that.