4. The Color of Light: White Balance

A photographer friend once said to me, “Just because you shoot in color doesn’t automatically mean that you’re seeing in color.”

Color is everywhere, and it’s a big part of virtually every photograph that I make. But the presence of color alone doesn’t mean that I’m on my way to making a great color photograph. It’s only the careful evaluation of colors in relation to each other, to the light, and to the various elements in the scene that lead me to make the conscious and creative choices that help make a good image.