Copyright

THE MOMENT IT CLICKS

by Joe McNally

Published by
New Riders
New Riders is an imprint of Peachpit, a division of Pearson Education

Copyright ©2008 by Kelby Corporate Management, Inc.

All photography © Joe McNally unless otherwise indicated.

FIRST EDITION: January 2008

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review.

Composed in Avenir, J.D., and Solex by Kelby Media Group

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Peachpit cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

This book is designed to provide information about photography. Every effort has been made to make this book as complete and as accurate as possible, but no warranty of fitness is implied.

The information is provided on an as-is basis. The author and Peachpit shall have neither the liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book or from the use of the discs or programs that may accompany it.

ISBN 13: 978-0-321-54408-7

9 8 7 6 5 4 3 2 1

www.peachpit.com

www.kelbymedia.com

This seal indicates the content provided is created, and produced solely by the National Association of Photoshop Professionals (NAPP). Additionally, it ensures the content maintains the stringent standards set by NAPP, the world’s leading resource for Adobe^® Photoshop^® training, education and news.

The Moment It Clicks
Book Team

EDITOR
Scott Kelby

PROJECT EDITOR
Cindy Snyder

CREATIVE DIRECTOR
Felix Nelson

TRAFFIC DIRECTOR
Kim Gabriel

PRODUCTION MANAGER
Dave Damstra

GRAPHIC DESIGN AND PRODUCTION
Jessica Maldonado

PROOFREADER
Jennifer Concepcion

COVER PHOTOS BY
Joe McNally
Anne Cahill

CHAPTER INTRO PHOTOS AND GRAPHIC ELEMENTS COURTESY OF:
Brad Moore
Josh Bradley
Christopher Morris
Pointe magazine
Dave Gales
Andrea Rascaglia
iStockphoto.com

Dedication

For Annie, whose faith, friendship, and love make everything possible.

For Caitlin and Claire, whose love and patience for a photographer dad has been nothing short of astonishing.