Preface In Chapter 16 I look at the various ways you can deliver finished products to your clients. Current options include online print sales, albums, DVD data discs, DVD slide shows, and more. The digital age is teeming with products that you can offer to your wedding clients. The choices are so numerous that the job of narrowing down to the best offerings is a difficult and time-consuming task. Breaking into the wedding photography business may seem like a daunting task to the begin- ner. In Chapter 17 I discuss the major options for finding jobs and provide tips on who to talk to about finding jobs. In this chapter I also discuss how to conduct client interviews. After all, finding a client is not the same as getting one to sign a contract. Knowing where to meet and what to talk about in client interviews is vital to your ability to get the signature on that contract. In Chapter 18 I discuss the topic of web sites. Your website is the single most important part of the advertising puzzle. If you don't have one, you don't exist. And if you have one, but you don't know how to set it up for basic search engine optimization (SEO), then for all practical purposes, your website still doesn't exist. Your website has to be attractive, and your clients have to be able to find it. In Chapter 19 I take a look into the special requirements and rewards of destination weddings. Topics include options for marketing yourself to these clients, pricing the job, choosing the right equipment for travel, and getting there and back in one piece. Dramatic couple shots are always challenging and fun to create. xi