Product Shots

Whether for an Internet auction or a product catalog, the straightforward and factual rendering of products is a basic requirement for a successful sale. The concept should always come first, followed by a precise planning of the image. This is especially important when dealing with large numbers of similar objects that should be represented in a common theme. For example, if the pictures will be seen together in a catalog, you should ensure that all objects are shot with the same viewing angle and with the same direction of light. If you have to stop in the middle of a shoot, you should note all relevant adjustments on a sketch, such as position and focal length of lens, angle of tilt, distance to the product, etc. Thus, when you later re....