1.8. The Breakthrough

All these mistakes cost me a lot of time and money. Eventually, I realized that I needed to generate a sufficient income through the sale of my work or quit trying altogether. I could not sustain these expenses if I was not making a profit.

This is when I realized that I needed to study marketing. Because there were no books explaining how to sell fine art photographs, I studied marketing techniques used to sell a variety of other products and devised ways of applying these techniques to the marketing of fine art photographs.