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5 Sales and Promotional Letters > Letter of Introduction - Pg. 41

Sales and Promotional Letters Letter of Introduction This letter is used to introduce one person to another -- such as a new salesperson to an established client. If you address the recipient by first name, you can do likewise with the person being introduced. If a courtesy title and a last name are more appropriate, be consistent with all the names that are mentioned in the salutation, body and closing signature. Sea Lanes 8945 N. Shore Dr. · Boston, MA 01611 · 1-800-555-3456 November 22, 20XX Carl N. White Lobster Trappers Ltd. Box 65 Kepaquadick Cove, ME 04103 Dear Carl: I am happy to introduce our new sales representative, Terry King, to you. Terry will be in charge of servicing your account. Terry is a graduate of the University of Maine and holds a degree in Sales and Marketing. For the last five years he has worked as a salesman for Boston Fisheries and Equipment. We are proud to have him on our staff and are sure he will be able to give you the kind of service you have come to expect from Sea Lanes. Please call us if there is anything we can do for you. Terry will be contacting you within the next two weeks to personally introduce himself, discuss his monthly schedule and answer any questions you might have. Ask Terry about his family's secret recipe for lobster! Sincerely yours, Signature T.K. (Tip) Walton Director of Sales TKW:joi 41 Introduction Reason Background Information Support 5 Request Contact Information Personal Note