Sales and Promotional Letters Transmittal With Information A thank-you/sales letter to a client that includes requested information provides ongoing client contact. Roger Publications Inc. 8560 College Blvd. Overland Park, KS 66210 September 21, 20XX Janet Kirby Alvarez Advertising 10253 W. Higgins Road, Suite 600 Rosemont, IL 60018 Dear Janet: You made a wise decision by including Working Women's Guide in your marketing plans for Mor-PEP! Thank you for your order. Working Women's Guide provides the most effective way to reach this big-volume market. Readership is unexcelled, as shown by the recent Starch WOMEN'S Study. Regarding your question on a preprinted insert card: The investment involved is $3,000. If you would like for us to print a card, the card would be a net cost of $1,575. There would be no real cost advantage to using a card attached to our reader service coupon. The cost for the coupon space is $5,000 and includes the printing. Having your message on the card next to the reader service coupon could be a big advantage, however, for readership. I'll call your office next week to answer any questions on this -- and thanks again for your order. Rebecca Ruddy Account Supervisor Goodwill 5 Benefit Information Benefit Contact Information 57