How to Sell Yourself caricature, turning into a, 20 Carson, Johnny, 219 cartoon creatures, 20 catchwords, useless, 32 chairs, 198 charisma, 22 Cheney, Dick, 126, 131 Churchill, Winston, 111, 127 Clark, Dick, 218-219 classroom-style, 95 cliché, 114 Clinton administration, the first, 37 Clinton, Bill, 22, 25, 27, 43, 113, 124, 126, 131, 211 Clinton, Hillary, 32, 88, 221 closing strong, 114 closed face, the, 21, 47, 231 clothesline trap, the, 148 clothing, 86 congressional testimony, 178 connection, making a, 129 considered response, the, 122 constant eye contact, 126 contact, knowing your, 94 continuity, 194 contractions, use, 112 convenience, comfort and, 192 conversational sentences, writing, 96 voice, 225 Cook, Lou, 36 crotch shot, the, 139 Curry, Major Hugh, 216 D decision-making meetings, 190, 193 demeaning job, a, 167