Index sentences, garbage, 120 simplifying your, 103-105 serving on a panel, 108 Shaw, Bernard, 146 shifty-eyed, looking, 34, 227 short sentences, 97, 229 writing, 103 signals, 199, 231 communication, vs. personal signals, 90 misunderstood, 86 sending, 77-90 silent pause, the, 32, 121, 126, 129 silent pauses, 69 simple language, 98 simplicity, 111 simplifying your sentences, 103-105 Simpson, O.J., 39, 114 site, meeting, 196-198 the, 192-193 sitting, 81 sitting technique, 139 skill and style, 189 smile, 224 smiling too much, 46 social face, our, 45 meetings, 190, 193 sound bite, 132-133 speak from the heart, 110 speaker, introducing a, 106 speaker moves, 89 specific job interview, the, 170-171 speeches, super-long, 114 stand-up interview, 138, 140 statesman vs. a general, a, 207 Stewart, James, 34 Martha, 210, 222 stiffness, signs of, 78 stories, 142 corny, 99 personalized, 107 relevant, 99, 113 storyteller, the art of the, 132 storytelling, 132, 157, 168 the art of, 133 stress, 202 recognizing, 74 stress factor, 65 stressed-out presentation vs. an energized presentation, a, 66 studio audience, 140 interviews, 138 style, 22, 191 skill and, 189 style and attitude, 135 of your text, 96 substance, 22 substance vs. your style, your, 29 super-long speeches, 114 T teachers, 151-156 technical language, 232 telephone caller, 139 TelePrompTer, 31, 101 television interviews, 137 personalities, 81 temptation to argue, the, 119 Tenet, George, 127 territory, knowing the, 158 testifying, 175-182 testimony, congressional, 178 text, length of your, 96 preparing your, 95 style of your, 96 253