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PART II The Job Descriptions > Advertising and Promotions Managers

Advertising and Promotions Managers

Image Education/Training Required: Work experience plus degree

Image Annual Earnings: $78,250

Image Beginning Wage: $38,400

Image Earnings Growth Potential: Very high

Image Growth: 6.2%

Image Annual Job Openings: 2,955

Image Self-Employed: 13.4%

Image Part-Time: 4.8%

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, for an entire organization, or on an account basis. Prepare budgets and submit estimates for program costs as part of campaign plan development. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Assist with annual budget development. Inspect layouts and advertising copy and edit scripts, audiotapes and videotapes, and other promotional material for adherence to specifications. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. Prepare and negotiate advertising and sales contracts. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, di....


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