Index About the Authors Robert W. Bly is the director of the Center for Technical Communication, a consulting firm that helps businesspeople improve their communications and interpersonal skills. CTC presents seminars to associations and corporate clients nationwide on topics such as direct marketing, business and technical writing. Bob Bly is the author of more than 40 books including The Elements of Business Writing (Macmillan), The Copywriter's Handbook (Henry Holt), and Selling Your Services (Henry Holt). Other titles include Creative Careers (John Wiley), Business to Business Direct Marketing (NTC), and Keeping Clients Satisfied (Prentice Hall). Bob's articles have appeared in such publications as Computer Decisions, Writer's Digest, Business Marketing, Direct, Amtrak Express, Cosmopolitan, Science Books & Films, Chemical Engineering, and New Jersey Monthly. Organizations that have hired Bob as a trainer and speaker include the Cincinnati Direct Marketing Association, Thoroughbred Software, Walker Richer & Quinn, ARCO Chemical, Creative Group, Cardiac Pacemakers Inc.,