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Chapter 1: THE NEXT FRONTIER FOR USER-CENTERED DESIGN

1

THE NEXT FRONTIER FOR USER-CENTERED DESIGN

Making User Representations More Usable

4 You are already a professional imaginer

5 This book is about building products for people

5 Why do we need personas?

11 Personas help make user-centered design possible

21 User representations are not new and we can learn a lot from the past

36 The next frontier for personas

37 Sounds great! Let’s use personas! … it’s easier said than done

42 This book is designed to fill in the gaps

45 Summary

Imagine all the people, sharing all the world.

You may say I’m a dreamer, but I’m not the only one …

—John Lennon, lyrics from Imagine

We would like to introduce you to Tanner, shown in Figure 1.1. Tanner is a nine-year-old boy who loves to skateboard, play video and computer games, and generally run wild—all of which he prefers to do instead of schoolwork. Tanner doesn’t sit still for long, and would rather spend time interactively on the PC than watch TV. Tanner’s mom is Laura, who likes to say that Tanner holds the record for most Band-Aids required for a single human being. Tanner is a pretty regular kid, except in two significant ways:


  

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