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Chapter 1. The Next Frontier for User-Centered Design: Making User Represent...

1. The Next Frontier for User-Centered Design: Making User Representations More Usable

4You are already a professional imaginer
5This book is about building products for people
5Why do we need personas?
11Personas help make user-centered design possible
21User representations are not new and we can learn a lot from the past
36The next frontier for personas
37Sounds great! Let’s use personas! …it’s easier said than done
42This book is designed to fill in the gaps
45Summary


Imagine all the people, sharing all the world.

You may say I’m a dreamer, but I’m not the only one…

—John Lennon, lyrics from Imagine


  

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