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Chapter 1. The Next Frontier for User-Centered Design: Making User Represent... - Pg. 3

THE NEXT FRONTIER FOR USER-CENTERED DESIGN Making User Representations More Usable 1 3 Imagine all the people, sharing all the world. You may say I'm a dreamer, but I'm not the only one... -- John Lennon, lyrics from Imagine We would like to introduce you to Tanner, shown in Figure 1.1. Tanner is a nine-year-old boy who loves to skateboard, play video and computer games, and generally run wild -- all of which he prefers to do instead of schoolwork. Tanner doesn't sit still for long, and would rather spend time interactively on the PC than watch TV. Tanner's mom is Laura, who likes to say that Tanner holds the record for most Band-Aids required for a single human being. Tanner is a pretty regular kid, except in two significant ways: Tanner is the most influential member of a product development team at a midsize software company. Tanner is imaginary. This book is all about powerful imaginary people -- personas -- who can help you build products that real people actually like to use. Personas are detailed descriptions of imaginary people constructed out of well-understood, highly specified data about real people. We believe that when