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    Copyright
    Preface
    Before You Begin
    Ch. 1. Introduction to Android
    Ch. 2. Android Market and App Business Issues
    Introduction
    Building Great Android Apps
    Android Best Practices
    Registering at Android Market
    Setting Up a Google Checkout Merchant Account
    AndroidManifest.xml File
    Preparing Your Apps for Publication
    Uploading Your Apps to Android Market
    Other Android App Marketplaces
    Pricing Your App: Free or Fee
    Monetizing Apps with In-App Advertising
    Monetizing Apps: Using In-App Billing to Sell Virtual Goods in Your Apps
    Launching the Market App from Within Your App
    Managing Your Apps in Android Market
    Marketing Your App
    Other Popular App Platforms
    Android Developer Documentation
    Android Humor
    Wrap-Up
    Ch. 3. Welcome App: Dive-Into® Eclipse and the ADT Plugin
    Ch. 4. Tip Calculator App: Building an Android App with Java
    Ch. 5. Favorite Twitter® Searches App: SharedPreferences, Buttons, Nested Layouts, Intents AlertDialogs, Inflating XML Layouts and the Manifest File
    Ch. 6. Flag Quiz Game App: Assets, AssetManager, Tweened Animations, Handler, Menus and Logging Error Messages
    Ch. 7. Cannon Game App: Listening for Touches and Gestures, Manual Frame-By-Frame Animation, Graphics, Sound, Threading, SurfaceView and SurfaceHolder
    Ch. 8. SpotOn Game App: Property Animation, ViewPropertyAnimator, AnimatorListener, Thread-Safe Collections, Default SharedPreferences for an Activity
    Ch. 9. Doodlz App: Two-Dimensional Graphics, SensorManager, Multitouch Events and Toasts
    Ch. 10. Address Book App: ListActivity, AdapterViews, Adapters, Multiple Activities, SQLite, GUI Styles, Menu Resources and MenuInflater
    Ch. 11. Route Tracker App: Google Maps API, GPS, LocationManager, MapActivity, MapView and Overlay
    Ch. 12. Slideshow App: Gallery and Media Library Access, Built-In Content Providers, MediaPlayer, Image Transitions, Custom ListActivity Layouts and the View-Holder Pattern
    Ch. 13. Enhanced Slideshow App: Serializing Data, Taking Pictures with the Camera and Playing Video in a VideoView
    Ch. 14. Weather Viewer App: Web Services, JSON, Fragment, ListFragment, DialogFragment, ActionBar, Tabbed Navigation, App Widgets, Broadcast Intents and BroadcastReceivers
    Ch. 15. Pizza Ordering App: Text-to-Speech, Speech-to-Text and Telephony
    Ch. 16. Voice Recorder App: Audio Recording with MediaRecorder, Audio Playback with MediaPlayer, Sending a File as an E-Mail Attachment
    Ch. 17. Enhanced Address Book App: Connecting Devices Via Bluetooth, Using JSONObject to Create and Parse JSON-Formatted Data
    Ch. 18. Art App: OpenGL ES and 3D rendering
    Ch. 19. HTML5 Favorite Twitter Searches App: Browser-Based Mobile Apps with HTML5, CSS3, JavaScript and Web Storage
    Index
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    Help

    2.15. Marketing Your App

    Once your app has been published, you’ll want to market it to your audience.[20] Viral marketing (i.e., word-of-mouth) through social media sites such as Facebook, Twitter and YouTube, can help you get your message out. These sites have tremendous visibility. According to comScore, YouTube accounts for 10% of all time spent online worldwide and Facebook accounts for a remarkable 17%.[21] Figure 2.21 lists some of the most popular social media sites. Also, e-mail and electronic newsletters are still effective and often inexpensive marketing tools.

    [20] To learn more about marketing your Android apps, check out the book Android Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes.

    [21] tech.fortune.cnn.com/2010/07/29/google-the-search-party-is-over/.

    Fig. 2.21. Popular social media sites.
    Social media siteURLDescription
    Facebookwww.facebook.comSocial networking
    Twitterwww.twitter.comMicro blogging, social networking
    Grouponwww.groupon.comSocial commerce
    Foursquarewww.foursquare.comCheck-in
    Gowallawww.gowalla.comCheck-in
    YouTubewww.youtube.comVideo sharing
    LinkedInwww.linkedin.comSocial networking for business
    Flickrwww.flickr.comPhoto sharing
    Diggwww.digg.comContent sharing and discovery
    StumbleUponwww.stumbleupon.comSocial bookmarking
    Deliciouswww.delicious.comSocial bookmarking
    Bebowww.bebo.comSocial networking
    Tip’dwww.tipd.comSocial news for finance and business
    Bloggerwww.blogger.comBlogging sites
    Wordpresswww.wordpress.comBlogging sites
    Squidoowww.squidoo.comPublishing platform and community



      

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