Choosing the Right Distribution Model

The application distribution methods you choose to employ depend on your goals and target users. Here are some questions you should ask yourself:

• Is your application ready for prime time or are you considering a beta period to iron out the kinks?

• Are you trying to reach the broadest audience, or have you developed a vertical market application? Determine who your users are, which devices they are using, and their preferred methods for seeking out and downloading applications.

• How will you price your application? Is it freeware or shareware? Are the payment models (single payment versus subscription model versus ad-driven revenue) you require available on the distribution mechanisms you want to leverage?