The Open Handset Alliance

Enter search advertising giant Google. Now a household name, Google has shown an interest in spreading its vision, its brand, its search and ad revenue–based platform, and its suite of tools to the wireless marketplace. The company’s business model has been amazingly successful on the Internet and, technically speaking, wireless isn’t that different.

Google Goes Wireless

The company’s initial forays into mobile were beset with all the problems you would expect. The freedoms Internet users enjoyed were not shared by mobile phone subscribers. Internet users can choose from the wide variety of computer brands, operating systems, Internet service providers, and web browser applications.

Nearly all Google services are free and ad driven. Many applications in the Google Labs suite directly compete with the applications available on mobile phones. The applications range from simple calendars and calculators to navigation with Google Maps and the latest tailored news from News Alerts—not to mention corporate acquisitions such as Blogger and YouTube.