Examining the Android Tablet Marketplace

The tablet marketplace has seen explosive growth. Tablets have been available for many years in the Microsoft Windows ecosystem. I can remember Pen Windows from the early 1990s. In the early 2000s, Microsoft tried to reenergize tablet devices. Unfortunately, these efforts met with limited success, outside of a few niche areas, and never achieved large consumer demand. This was primarily due to the clunkiness of the hardware, with its large size and weight, as well as the stylus, which was easy to lose.

In 2010, Apple released the iPad. This device—with its tie-in to iTunes, various book resellers, size, and weight—was definitely accepted in the marketplace. Consumers could not purchase enough of them. There were large lines at Apple stores. Deliveries took weeks when ordered online.