The Advantages of Rich Internet Applications

Unlike the dot-com boom days of the mid- to late 1990s, businesses are no longer investing in Internet technologies simply because they are “cool.” To succeed, a new technology must demonstrate real return on investment and truly add value. RIAs achieve this on several levels: They can reduce development costs and add value throughout an organization.

Business Managers

RIAs make it easier for end users to work with the software, which leads to an increase in the number of successful transactions. This increase can be quantified: Businesses can measure things like the productivity of employees using intranet applications or the percentage of online shoppers who complete a purchase. More productive employees, making fewer mistakes, can drastically reduce labor costs; and growing online sales can increase revenue and decrease opportunities lost to competitors.