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In this data-centric society, users and businesses depend on being able to work with information efficiently. Users want information quickly and easily. Businesses, from a customer-retention perspective, want to provide a better user experience than the competition and need the technology to ensure the workforce is functioning productively.
In a sense, you now have a paradox: users wanting a pleasant experience and businesses trying to achieve high-feature velocity and operational efficiency. This is the case with traditional technologies and the divide on which RIAs capitalize.