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You’ve seen that historically, usability has been sacrificed for the sake of rapid deployment and a semi-neutral platform, but it came at the cost of the user experience. Amazingly, users (including ourselves) became accustomed to it. When it came to web applications, we assumed that being limited was normal.
It was just a matter of time in our information-crazed lives until the cost of this sacrifice began to outweigh the benefits. Users were suffering, and businesses were paying the price in productivity and efficiency.