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CHAPTER 4: Visual Design > Developing Concept Art

Developing Concept Art

Coming up with the concepts for innovative characters, props, environments, and interfaces is an important first step for beginning an original game design. These initial sketches help to carve out what the world will look like, where play will take place, and how the gamer will be able to interact with that world through the interfaces and avatars. Beyond the written word, where interpretation can be subject to the reader's own experience and imagination, actually seeing the first passes on art quickly gets the whole team on the same page.

According to game designer Daniel Cook in “Evolutionary Design” (in Game Design, www.gamedev.net), “The most common mistake of modern games is that they mistake setting for game design. A great plot does not make a great game. Nor does a great player model or animation engine. These merely provide contextual support for the game's reward system. If the rest of the game design is broken, a multi-million dollar investment in setting will still fail to produce an enjoyable game.”


  

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