Conception can consist of sketches in a notebook, a daydream, a product or process of research or something developed in consultation with a client who wants the application for commercial purposes, or any combination of the three. You should try to map out in as much detail as possible what you would like the application to do, how the interaction should feel to the user, and the goals of the application. All projects will require research and planning of some kind. You shouldn’t let this suffocate you or stifle your creativity, but you should include it. Starting to sketch without a clear plan of what you’re doing can often lead to great and new ....