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2.1. Introduction

In Chapters 316, you’ll learn how to develop a wide variety of iPhone apps. Once you’ve developed and tested your own app—both in the simulator and on iPhones—the next step is to submit it to Apple’s App Store for approval for distribution. At the time of this writing, Apple indicated that “94% of apps are being approved within 14 days.”[1] In this chapter, you’ll learn how to set up your iPhone Developer Program profile so you can test your app on iPhones and submit it to the App Store for approval. We’ll discuss the iPhone Human Interface Guidelines to follow when you design your app’s user interface, and general characteristics of great apps. We’ll list some common reasons why Apple rejects apps. You’ll learn how to submit your app through iTunes Connect (part of the iPhone Developer Program). We’ll discuss some considerations for making your app free or selling it for a fee, and refer you to resources for monetizing apps. We’ll provide resources for marketing your app. We’ll introduce you to iTunes Connect where you can track your app sales, payments and more. And, we’ll point you to lots of online resources, mostly free, where you can find additional information.

[1] “Announcements and News for iPhone Developers,” developer.apple.com/iphone.

There’s a lot of useful information in this chapter that you should keep in mind as you develop your iPhone apps and that we kept in mind as we developed the 14 apps in Chapters 316. If you’re eager to plunge into iPhone app development, you can skip right to Chapter 3. At a minimum, you should glance through this chapter to see what’s covered. You can then return to this chapter as you like while reading the rest of the book.


  

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