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Chapter 6. Money for Nothing: When It Pa... > Securing Market Share: Give It Away ...

6.4. Securing Market Share: Give It Away Now and Up-Sell Later

Is the success of your iOS app dependent on being adopted by as many people as possible, such as a social networking app that requires multiple participants in order for it to be useful? If so, you may want to consider giving away the app for free. The only way to get millions of people to adopt your service on such a grand, global scale is to make it freely available to everyone. Think Facebook, Foursquare, and Twitter.

The goal is to get everyone and anyone to use your app frequently enough that it eventually becomes an indispensable part of their daily lives. The fewer barriers to entry, the easier this task is to accomplish. Beyond being free, for best results, your app should also be void of any potential deterrents such as advertising.


  

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