Chapter 1. Why Go Native?

Those who frequently develop mobile web applications with HTML, CSS, JavaScript, and related technologies tend to find a way to reuse those comfortable tools for every app challenge. The iOS (formerly iPhone OS) platform has attracted much attention in the web developer community, and Apple continues to evangelize web app development for the platform.

At the same time, there’s evidence of a desire among developers to adapt their web technologies to replicate the look and feel of native iPhone and iPad apps, whose look and feel users know from the built-in apps and other apps downloaded from the App Store. Perhaps you’ve used third-party libraries, such as iUi or jQTouch, to deploy your content and application ideas so that they look and behave like native iOS apps.