HOUR 24 Distributing Applications Through the App Store What You'll Learn in This Hour: . How to prepare and build a version of your application for distribution . The different ways an application can be distributed . How to market your application You've done it! Your application is built, tested, and ready for prime time. Now you need to decide how to deploy and market it. More than 100,000 applications are available for download via Apple's iTunes App Store. The trick to success is to stand out from the crowd. This hour provides step-by-step instructions on how to submit your application and exam- ines how to most effectively get your application to those who need it. Keep a close eye on how your app is managed in the App Store. If Apple makes changes, such as requiring support for the latest OS, ensure that you application supports the latest requirements. (Otherwise, you risk your application being dropped from the App Store.) Also, give Apple plenty of time to evaluate your updates. Typically, Apple takes about a week to evaluate an update or new sub- mission before posting it to the App Store. Apple does continue to tweak and evaluate their process, but it is still far from perfect. Part of the problem is the massive number of new applications posted to the App Store each day. So, if Apple mandates specific changes, get to them fast. By the Way