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14. Distribution and Social Web 2.0 > Mobile Web Advertising

Mobile Web Advertising

You’ve put a lot of work into build your site. How can you make a return on that investment? One solution could be advertising.

Monetizing Your Website

If you have a free mobile website and you want to monetize it with advertisements, there are a few solutions that you can use.

Note

For more information about mobile advertising, visit the Mobile Marketing Association at http://www.mmaglobal.com.

Google AdSense for mobile content

With Google AdSense, you can easily insert mobile-optimized ads for mobile devices. To use it, log in or sign up at http://www.google.com/adsense and select “AdSense for Mobile Content” on the Account Setup tab.

Note

When you define a mobile campaign for Google AdWords, you can use the Keyword tool to access information about mobile searches in the Google ecosystem.


  

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